Doing Well While Doing Good: Demystifying Corporate Social Responsibility (CSR)
Tuesday, May 11 @ 9:30am
Busboys and Poets @ Shirlington
Corporate Social Responsibility … What is it? And why should you care? Simply put, it’s creating business value by incorporating your values.
If you donate a portion of your proceeds to a worthy cause, you’re integrating CSR. If you partner with an organization-in-need to collect food, books, clothing, etc. on their behalf, your integrating CSR. If you sponsor an event for a non-profit, if you donate your products or services to an under-served population, you’re integrating CSR.
While many of us are already doing some level of CSR, is it being done in a planned and strategic way?
Whether your already integrating CSR or would like to do so, you’ll want to be at this event where you’ll learn about:
- The business case for CSR—why it’s important & why you should do it
- Considerations for developing a CSR aspect to your business
- How to align your CSR goals with your business mission
- How to market & communicate CSR—and why marketing is crucial
- Self-Assessment for your business—what are you doing & ways to align business with CSR
The event will feature Jane Meier of Full Circle Partnerships, a marketing consultant who loves helping businesses integrate marketing with Corporate Social Responsibility. Whether seeking to build partnerships with non-profits, developing marketing strategy, or planning or implementing special events, clients hire Jane for her skills in partnership building, her attention to detail and passionate commitment to corporate social responsibility.
Jane previously worked for Whole Foods Market for four years as a marketing & community liaison. While at Whole Foods Market, she created successful partnerships resulting in positive publicity, business growth, and awards for the company. She has a B.S. Family & Consumer Sciences Education and a M.S. in Housing and Consumer Economics.
Door prizes: A choice of a communications review (assess your current communications and provide recommendations for ways to articulate your commitments) or a partnership assessment (whether refining existing partnerships or starting new ones, we’ll take a look at your business model, mission, and partnership goals and make recommendations). Each valued at $300!
Early bird rate ends on April 30th. Get details and register at http://events.theenterprisingmoms.com.
Subscribe