As one with a ‘must-have-at-least-a-chunk-a-day’ love of chocolate, my ears perked up when I heard the folks on Marketplace talking about chocolate and the economy — inspired by Kraft’s most recent bid for Cadbury.
Recently, a fellow Enterprising Mom announced that she’d added a business to her portfolio… she joined Dove Chocolate Discoveries. ‘Oh, yum!’ was my very first reaction, and then I curiously pondered how such a business would fair in this kind of economy.
The Marketplace story confirms what many of us chocolate lovers already know. Even in tough times, chocolate is a must. It’s a thing of comfort and delight, that even in small doses can create a positive vibe. Similarly, I’ve heard from direct marketers of beauty products (among other things) that while sales might decrease in tough times, lipstick tends to be one of the constants … a thing that women will continue to buy because it’s a small investment that can have a positive impact on many different levels.
Do you still invest a good dose of chocolate, even in tough times?
What are your ‘must haves’ and ‘creature comforts’ that hold steadfast despite the economy?
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