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Posts Tagged ‘Direct Sales’

Member Spotlight: Eryn Gurnee Cadoff

Sunday, September 20th, 2009

Learn more about this Enterprising Mom of two, who found a way to join her business interests with her passion … wine! Eryn is assisting with efforts to bring The Enterprising Moms to Fairfax County. If you live in the Fairfax County area, please come to our Meet & Greet. If you don’t live in the area, please share the news with those you know who do!

Eryn small Member Spotlight: Eryn Gurnee Cadoff

Name:  Eryn Cadoff
Title:  Team Leader & Independent Wine Consultant
Business:  The Traveling Vineyard

Type of Business:  B2C and B2B
Industry:  Wine
Product/Service:  Free, fun & informative in-home wine tastings.  Online wine sales, wine of the month clubs.
Years in Business: 4.5 (business launch was January 2005)

Ideal Customers/Best Referrals:  Anyone who loves wine and is over 21!  But to be more specific – my best potential hosts are people who love wine and like to entertain, and my best B2B customers would be anyone who needs to give client gifts (realtors; those in charge of corporate gifting for their company).

Personally speaking…

Home life:  My home life is crazy – just like everyone else who is an Enterprising Mom!  My husband, David, and I have 2 daughters.  Violet (age 5) is starting kindergarten, and Alana (age 3) is in preschool.

Childcare situation:  I stay home with the kids, and work my business around our family schedule.  I’m excited to have a little more time on my hands this fall with my oldest in kindergarten!  David works long hours, and usually isn’t home before 7pm, but is a very supportive spouse, so we have made our schedule work around his work and mine.

Motivation for starting your business(es):  Wine!  I had been in a direct sales/party plan business prior to joining The Traveling Vineyard.  When I heard there was a company with that same business structure but for wine – I had to start right away.

Greatest benefit of running your own business:  Adding to the family income while doing something I absolutely love.  It just doesn’t get better than that!

Greatest success you had in the past month (personal or biz) and how you celebrated it:  I think the most exciting thing that has happened in my business recently is the fire that has been lit under some of my team members.  It’s really exciting to be working with people who are embracing their own opportunity with The Traveling Vineyard and wanting to grow their owns teams!

On your nightstand:  Bottle of water, a book about wine, and a mindless magazine (usually OK or Cosmo).

The one tool, resource, or toy you just can’t do without:  My laptop!

Last purchase for self:  I splurged recently and got a really fantastic red dress at a local boutique here in Gainesville.  The store owner makes everything herself!  I love supporting local business…especially when I’m getting something of higher quality than I could elsewhere.

Favorite way to unwind:  Glass of red wine, piece of dark chocolate, and something on HBO (current addiction is True Blood)

Best advise or tip you ever received (personal or biz):  It’s the simplest advice I’ve ever gotten, but still the best, as it can apply to your personal or professional life.  “Just Ask!”  It’s impossible to find new hosts, new team members, new business without ever asking for it – nobody can read your mind.  It’s impossible for anyone to know what you want if you never ask for it.  Sometimes the answer will be no, but you’ll never know if it’s a yes unless you ask.

Best thing about being an Enterprising Mom:  The best thing about being an Enterprising Mom is the same thing I love about direct sales/party plan businesses.  We’re all in business for ourselves, but by supporting each other, we don’t have to be in business by ourselves.  Most of us are solopreneurs, independent contractors, etc., and having a group that you can ask questions of, bounce ideas off of, etc., is great for all of us.

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