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Archive for the ‘Technology’ Category

Member Spotlight: Angela Hazuda Meyers

Tuesday, May 5th, 2009

Our member spotlight now shines on Angela Hazuda Meyers, of Meyers Marketing Strategy and Standing Room Only Event Promotion. Angela facilitates our monthly Marketing and Communications Group Meetings and will be featured in the spotlight at our upcoming Coffee and Connections event on May 12th.

mms1 Member Spotlight: Angela Hazuda Meyers sro1 Member Spotlight: Angela Hazuda Meyers

Angela Hazuda Meyers
President/Owner
Meyers Marketing Strategy and Standing Room Only Event Promotion

Type of Business: B2B. Conduct B2B, B2C marketing programs

Industries: Marketing and Events

Product/Service: Marketing (Strategic, Executional, Interim & Retainer) and Event Promotion

Years in Business: 6 months

Ideal Customers/Best Referrals:

  • Small–midsized businesses, non-profits and associations who need help growing their organizations.
  • Small-mid-sized organizations who don’t have enough funds or work for a full-time marketing director, but realize they need the function filled, or firms who have recently lost their Marketing Director and need a stand-in until they re-hire the position.

Personally speaking …
I am so sad to say that right now I don’t have much to fill in here.  I do a little knitting in the winter, I like to plan the kids parties with theme events and lots of fun activities, and I walk in the early AM with a group of women in the neighborhood and thoroughly enjoy my “adult time,” but other than that this is an area I am working on!

Home life:
I have a hubby of 5 years Patrick.  We have a romantic story of meeting, falling deeply in love, he quit his job a month after we met so he could be stateside (after knowing each other for only 2 weeks) then moving in directly with me literally after the taxi dropped him off at my house and getting engaged a year later on top of the Eiffel Tower – but sadly not much romance post kiddos! I have 3 wonderful children:  Grant (3.5 years old), Rhett (20 months old) and Charlotte (8 months old).  They are fun and keep me hopping, most days it’s wonderful and other days it’s a handful!

Childcare situation:
I have full-time, in-home care.  I attempted to go it alone without care, but with 3 under 3 at the time and now with them only 6 months older now, there was not enough quite time in the day to get any work done and not a quiet moment to talk to a client.

Motivation for starting your businesses:
A passion for marketing and helping other small businesses grow AND a desire to be more connected and present in my children’s days.

Greatest benefit of running your own businesses:
Flexibility.  I try to fit in a few events with the kids during the day each month, we walk to preschool and back and I have lunch with them at least a few times a week.

Greatest success you had in the past month (personal or biz) and how you celebrated it:
I got 2 new clients for my business.  I called my hubby.

On your nightstand:
A notebook to jot down late-night thoughts and to-dos and a few children’s book, Oh and 1,000 Places to See Before You Die – But it hasn’t even been cracked open (I got it for Christmas) and I certainly haven’t scheduled a trip yet!

The one tool, resource, or toy you just can’t do without:
Sneakers.  I love getting out a taking a walk or jog to energize or blow off steam.  I try to walk most days with the kids or at least get outside for a little fun.

Last purchase for self:
Blackberry

Favorite way to unwind:
Wine a little…

Best advise or tip you ever received (personal or biz):
My mom said – You need to start your own business.  After positions in various companies I was frustrated with an organization’s lack of vision, inefficiencies and inability to execute.  Many companies get in their own way on a regular basis and I want to help them advance.

Best thing about being an Enterprising Mom:
There are more than one BEST to this one…I love working for myself because I get to be involved with so many exciting businesses and work for a number of different clients, which is very fulfilling.  It’s an opportunity you don’t have when working for one company.  I also love showing my children how mommy works, getting them exposed to alternative work environments and in the future I look forward to them understanding that they can do whatever they want to do as they grow up.

Connect and learn more:
MeyersMarketingStrategy
Standing Room Only Event Promotion

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Days Without Email …

Wednesday, April 15th, 2009

connecting cables 150x150 Days Without Email ...On Monday, as I prepped for the first full-scale event for The Enterprising Moms, which was taking place on Tuesday (and was a resounding success, by the way!), I ran into a couple of technical glitches, one of which left me without access to email for more than a day and a half. I wasn’t able to send email confirmations to those who registered that afternoon, I wasn’t able to complete my PowerPoint presentation, or to address many other outstanding communications prior to or since the event.

What surprised me about all of this is that I didn’t panic, which I might have done in the past.  After all, this was our first big event and I wanted it to go smoothly. In the past, I might have looked at these glitches as signs of what was to come with the event. And truth be told, we did have a couple of technical glitches there as well — but, I didn’t go down that path. I remained calm, considered the worst possible outcome, accepted it, and then did what I could with the resources I had available. And, I trusted that it would all work out — and it did.

One of the things that I believe contributed to my shift in perspective about being ‘cut off’ due to the email failure and other technical glitches was a new appreciation of social media and how it has affected everyday living. In the past, without access to email, I felt everything came to a grinding halt; the way I might feel if I lost access to the internet (yikes!).

But with social networking tools like Facebook and Twitter and technology like my iPhone, I still felt connected. I realized that if I needed to, I had other ways of reaching out and connecting and of keeping tabs on what was going on with my people of interest. For me, it represented a major shift in thinking about communication and just how many options there are. I didn’t end up using these tools and chose to focus on preparation for the event and then fixing the tech issues later, when I could. But just knowing that these options existed gave me peace of mind enough to focus on what I needed to do with clarity and a wave of positive energy. Now, it’s time to catch up!

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Tech Tuesday: Digital Moms

Tuesday, March 17th, 2009

minority mom laptop2 150x150 Tech Tuesday: Digital MomsDo you consider yourself a digital mom? Are digital moms your target audience? Curious about what a digital mom is?

If so, you’ll be interested in a two-part study recently released by Razorfish, an interactive marketing and technology company and Cafemom, a community of online moms. The study examines how moms are using technology to manage their lives, parent, connect with others, shop and more.

Part one, ‘Connecting with Digital Mom through Emerging Technologies’ explores the technologies being adopted by moms and how the ages of the moms and their children affect their interests and behaviors and their shopping habits.

Part two, ‘Connecting with Digital Mom through Social Networks’ explores the role of social media in the day-to-day lives of moms and identifies five segments of socially connected moms: self expressor, utility mom, groupster, infoseeker, and hyperconnector. Which one are you? Read the study to find out.

Over the past few weeks, The Enterprising Moms discussion list has been alive with conversations about using social media for business purposes. While this study doesn’t explore the mom-as-business-owner angle, it does offer lots of insight into how we are using technology and social media and what makes us such a valuable audience to marketers.

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