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Archive for the ‘Cool Tools’ Category

Member Spotlight: Angela Hazuda Meyers

Tuesday, May 5th, 2009

Our member spotlight now shines on Angela Hazuda Meyers, of Meyers Marketing Strategy and Standing Room Only Event Promotion. Angela facilitates our monthly Marketing and Communications Group Meetings and will be featured in the spotlight at our upcoming Coffee and Connections event on May 12th.

mms1 Member Spotlight: Angela Hazuda Meyers sro1 Member Spotlight: Angela Hazuda Meyers

Angela Hazuda Meyers
President/Owner
Meyers Marketing Strategy and Standing Room Only Event Promotion

Type of Business: B2B. Conduct B2B, B2C marketing programs

Industries: Marketing and Events

Product/Service: Marketing (Strategic, Executional, Interim & Retainer) and Event Promotion

Years in Business: 6 months

Ideal Customers/Best Referrals:

  • Small–midsized businesses, non-profits and associations who need help growing their organizations.
  • Small-mid-sized organizations who don’t have enough funds or work for a full-time marketing director, but realize they need the function filled, or firms who have recently lost their Marketing Director and need a stand-in until they re-hire the position.

Personally speaking …
I am so sad to say that right now I don’t have much to fill in here.  I do a little knitting in the winter, I like to plan the kids parties with theme events and lots of fun activities, and I walk in the early AM with a group of women in the neighborhood and thoroughly enjoy my “adult time,” but other than that this is an area I am working on!

Home life:
I have a hubby of 5 years Patrick.  We have a romantic story of meeting, falling deeply in love, he quit his job a month after we met so he could be stateside (after knowing each other for only 2 weeks) then moving in directly with me literally after the taxi dropped him off at my house and getting engaged a year later on top of the Eiffel Tower – but sadly not much romance post kiddos! I have 3 wonderful children:  Grant (3.5 years old), Rhett (20 months old) and Charlotte (8 months old).  They are fun and keep me hopping, most days it’s wonderful and other days it’s a handful!

Childcare situation:
I have full-time, in-home care.  I attempted to go it alone without care, but with 3 under 3 at the time and now with them only 6 months older now, there was not enough quite time in the day to get any work done and not a quiet moment to talk to a client.

Motivation for starting your businesses:
A passion for marketing and helping other small businesses grow AND a desire to be more connected and present in my children’s days.

Greatest benefit of running your own businesses:
Flexibility.  I try to fit in a few events with the kids during the day each month, we walk to preschool and back and I have lunch with them at least a few times a week.

Greatest success you had in the past month (personal or biz) and how you celebrated it:
I got 2 new clients for my business.  I called my hubby.

On your nightstand:
A notebook to jot down late-night thoughts and to-dos and a few children’s book, Oh and 1,000 Places to See Before You Die – But it hasn’t even been cracked open (I got it for Christmas) and I certainly haven’t scheduled a trip yet!

The one tool, resource, or toy you just can’t do without:
Sneakers.  I love getting out a taking a walk or jog to energize or blow off steam.  I try to walk most days with the kids or at least get outside for a little fun.

Last purchase for self:
Blackberry

Favorite way to unwind:
Wine a little…

Best advise or tip you ever received (personal or biz):
My mom said – You need to start your own business.  After positions in various companies I was frustrated with an organization’s lack of vision, inefficiencies and inability to execute.  Many companies get in their own way on a regular basis and I want to help them advance.

Best thing about being an Enterprising Mom:
There are more than one BEST to this one…I love working for myself because I get to be involved with so many exciting businesses and work for a number of different clients, which is very fulfilling.  It’s an opportunity you don’t have when working for one company.  I also love showing my children how mommy works, getting them exposed to alternative work environments and in the future I look forward to them understanding that they can do whatever they want to do as they grow up.

Connect and learn more:
MeyersMarketingStrategy
Standing Room Only Event Promotion

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Calculating Your Hourly Rate

Tuesday, March 10th, 2009

Whether you’ve been running your mom-owned business for a while or are just starting out, it’s a good idea to take a look at your rates periodically to make sure that they sill make sense.

Are they in line with what the market will bear? How do they compare with the rates for like products or services in a similar market? Do they need to change or stay flat based on current economic conditions?

Are you charging enough to cover basic expenses? Are you charging enough to meet your earnings goal? Do your rates need to be adjusted based on changes in the factors used to calculate your rate?

Where does one begin?

The handy Hourly Rate Calculator by FreelanceSwitch is one good place to start. This online tool takes users through a four-step process where one answers questions about business expenses, personal expenses, number of billable hour and desired earnings. Based on responses to these questions, the tool calculates the ideal hourly rate and the break-even hourly rate.

The tool is intended to be used as a guide. The results are direct result of the figures you enter, so the more detailed you are in calculating the figures that you enter into the tool, the more helpful the result will be.

So, go ahead and give it a try and let us know how the results compared with what you are currently charging, if you’re already in business, or with what you were thinking about charging if you’re just starting out.

Got a cool tool or process for calculating rates? Tell us about it!

::  © The Enterprising Moms ::

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Time Tracking

Tuesday, February 12th, 2008

Need to track time for client billing (or to keep yourself in check)? Check out this cool tool — SlimTimer.

It’s a web-based tool that enables you to track time worked on specific projects and run reports based on the entries. You can create multiple projects, share projects with others, add notes about the task being worked on and throw in some tags for good measure. Then just open the timer and click on the project name when work begins and ends. It pops up in a short and slim window, so it’s discreet and doesn’t take up much space on your desktop.

All this, and did I mention that it’s free?

Check it out at: www.slimtimer.com

Got a cool tool that makes things run a little smoother? We’d love to hear about it! Drop us a line.

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